Family /.
In 1977, Vittoriano Bitossi, heir to the Guido Bitossi artistic majolica, acquired the Lupinella estate, transforming it into a wildlife repopulation area.
Here, vineyards, olive groves, cultivated fields and woods extended in an uninterrupted continuum. Since then, we have dedicated ourselves to bringing our family values from the land of ceramics to the evocative land of Montespertoli.
We have rationalized viticulture, defined the different areas of land quality and contributed to bringing back the prestigious wine tradition that the Etruscans recognized in these hills.
7th century /.
The hills of Montespertoli have witnessed the cultivation of grapes and olive trees since ancient times, well before the historical documents that speak of them.
However, it was starting from the 7th century BC that the Etruscans revolutionized the local economy, moving from a system based mainly on pastoralism to one centered on agriculture. In this context, grapes and oil became the most emblematic products of the region.
After the war /.
Recent history shows us a territory that, until recently, still retained its deep rural roots, characterized by the presence of estates and farms held by large landowners.
However, in the post-World War II period, a significant change occurred.
The abandonment of the countryside, the end of the sharecropping system and the explosion of industry have led to a depopulation of rural areas, transforming the ancient vineyards into uncultivated land.
The renaissance of wine /.
A significant turning point occurred in the 1970s.
Investments have started to focus on the countryside again, with the aim of developing more rational and specialized agriculture. This period marked the great "Renaissance of Tuscan wine", in which our history found its place.
The Estate /.
In 1977, Vittoriano Bitossi purchased the portions of land that would become the central nucleus of the estate, divided between Montespertoli and Sant'Ansano, in the municipality of Vinci.
His vision was to enhance an area that was still little explored and uncontaminated, but with enormous potential.
His goal was to bring the vineyards back to full production, making full use of the region's resources.
The family wine /.
Until the 1990s, wine production was family-run, supported by the typical activities of a rural estate: the vegetable garden and cultivated fields. Wine and vine are daily companions, not yet framed in a commercial project.
Identity and innovation /. At the end of the 90s the idea of a wine project was born that would recover the value of the lands of Montespertoli and Vinci. The Bitossi family undertakes a profound renovation of the rows and the cellar.
Creativity and territory /. Plot after plot, the La Lupinella project takes shape: replanting begins and production is rationalized, starting zoning work to choose the varieties most suited to the respective terroirs.
