Purchased in 1977 by Vittoriano Bitossi, heir to Guido Bitossi’s Majolican Ceramics, Lupinella was an area of wildlife repopulation where vineyards, olive groves, cultivated fields and woods followed one another without skipping a beat.

Since then, our commitment has been to transfer the values of our family from the land of ceramics to the land of Montespertoli, rationalising viticulture, giving back the quality of the land and giving back the wine-growing quality that the Etruscans already recognized to these hills.

The hills of Montespertoli have known the vine and the olive tree since prehistoric times. However, starting from the 7th century B.C., the Etruscans transformed the local economy from a system based on sheep farming to an agricultural one, of which vines and oil were the most numerous products.

The end of sharecropping

Recent history gives us the image of a still deeply rural territory that concentrates farms and estates in the hands of large owners. After the war, however, abject abandonment took hold. The end of sharecropping and the boom in industry depopulated the countryside, transforming the old vineyards into uncultivated fields.

The Renaissance of wine

The 70s triggered a turnaround. Investments are turned back to the countryside, in search of a more rational and specialized agriculture. This is the great ‘Renaissance of Tuscan wine’, on the furrow of which our history is built.

The purchase of the Estate

In 1977, Vittoriano Bitossi bought the plots of land that would make up the main body of the estate and split between Montespertoli and Sant’Ansano, in the municipality of Vinci. The idea is to enhance an area still little known and wild but brimming with enormous potential, bringing the vineyards back to full production.

Until the 1990s, wine production was family-run, flanked by the typical activities of a rural estate, such as a vegetable garden and cultivated fields. Wine and vines were daily companions and not yet part of any commercial project.

Identity and innovation

At the end of the 90s the idea of a winegrowing and wine-producing project to recover the value of the lands of Montespertoli and Vinci began. The Bitossi family started a deep renewal of the rows and the cellar.

Creativity and land

Plot by plot, the project of La Lupinella takes shape. Replanting begins and production is rationalised, and zoning work was done so as to choose the most suitable varieties for the respective terroir.